{"id":3404,"date":"2024-09-23T12:03:02","date_gmt":"2024-09-23T09:03:02","guid":{"rendered":"https:\/\/secom-healthcare.com\/?p=3404"},"modified":"2025-07-17T15:35:11","modified_gmt":"2025-07-17T12:35:11","slug":"good-routine-lanseaza-o-noua-platforma-de-comunicare-rutina-e-buna-rutina-e-ancora-ta","status":"publish","type":"post","link":"https:\/\/secom-healthcare.com\/ro\/good-routine-lanseaza-o-noua-platforma-de-comunicare-rutina-e-buna-rutina-e-ancora-ta\/","title":{"rendered":"Good Routine\u00ae lanseaz\u0103 o nou\u0103 platform\u0103 de comunicare: Rutina e bun\u0103. Rutina e ancora ta!"},"content":{"rendered":"

Good Routine\u00ae, brandul de lifestyle de suplimente alimentare, creat de Secom\u00ae Healthcare a lansat recent, \u00eempreun\u0103 cu The Geeks, o nou\u0103 platform\u0103 de comunicare: Rutina e bun\u0103. Rutina e ancora ta!<\/em>, prin care \u00ee\u0219i propune s\u0103 aduc\u0103 \u00een prim plan beneficiile rutinei \u00een via\u021ba noastr\u0103, reamintind rolul ei pozitiv de baz\u0103, acela de sprijin \u00een atingerea obiectivelor. Prin aceast\u0103 campanie, Good Routine\u00ae \u00ee\u0219i p\u0103streaz\u0103 astfel promisiunea de a r\u0103m\u00e2ne un partener de \u00eencredere pentru consumatorii s\u0103i, oferindu-le empatie, \u00een\u021belegere \u0219i produsele potrivite pentru un stil de via\u021b\u0103 solicitant.<\/p>\n

\u201eRutinele bune sunt parte integrant\u0103 a brandului Good Routine\u00ae, un ADN construit din dorin\u021ba de a sta aproape de consumator \u0219i de a-l ajuta s\u0103 navigheze prin tumultul provoc\u0103rilor moderne. Rutinele s\u0103n\u0103toase, a\u0219a cum sunt \u0219i suplimentele alimentare, nu doar sprijin\u0103 starea de bine, ci ne ajut\u0103 s\u0103 ne p\u0103str\u0103m echilibrul, energia \u0219i s\u0103 ajungem acolo unde ne dorim. Rutina e bun\u0103. rutina e ancora noastr\u0103!\u201d, <\/em>spune M\u0103d\u0103lina Ghi\u021b\u0103, <\/em>Business Unit Director Good Routine\u00ae.<\/p>\n

Noua campanie Good Routine\u00ae<\/em> este despre a \u00een\u021belege c\u0103 rutina este parte din noi, este despre ceea ce ne define\u0219te sau vrem s\u0103 ne defineasc\u0103 \u00een drumul spre o variant\u0103 mai bun\u0103. Tocmai prin constan\u021ba \u0219i caden\u021ba ei, rutina este cea care ne d\u0103 stabilitate \u0219i siguran\u021b\u0103, care ne sus\u021bine s\u0103 ne men\u021binem \u201ecursul\u201d \u0219i s\u0103 ne atingem obiectivele, chiar \u0219i \u00een contextul vie\u021bii dinamice actuale.<\/p>\n

\u201e\u00cen era feed-urilor pline de entuziasm for<\/em>\u021b<\/em>at, rutina a devenit ceva de evitat. Adev<\/em>\u0103<\/em>rul este <\/em>\u00ee<\/em>ns<\/em>\u0103<\/em> c<\/em>\u0103<\/em> doar rutina are aceast<\/em>\u0103<\/em> abilitate magic<\/em>\u0103<\/em> de a-<\/em>\u021b<\/em>i duce la finalitate planurile. Vrei s<\/em>\u0103<\/em> \u00ee<\/em>nve<\/em>\u021b<\/em>i o limb<\/em>\u0103<\/em> nou<\/em>\u0103<\/em>? <\/em>Ai nevoie de exerci<\/em>\u021b<\/em>iu periodic. <\/em>Vrei s<\/em>\u0103<\/em> faci mai mult sport? Ai nevoie de recuren<\/em>\u021b<\/em>\u0103<\/em>. Vrei s<\/em>\u0103<\/em> ai un stil de via<\/em>\u021b<\/em>\u0103<\/em> mai s<\/em>\u0103<\/em>n<\/em>\u0103<\/em>tos? Ai nevoie s<\/em>\u0103<\/em> repe<\/em>\u021b<\/em>i obiceiurile bune zilnic. <\/em>\u00ce<\/em>mpreun<\/em>\u0103<\/em> cu <\/em>Good Routine\u00ae<\/em>, brandul care are rutina la loc de cinste <\/em>\u00ee<\/em>n numele s<\/em>\u0103<\/em>u, am construit o platform<\/em>\u0103<\/em> de comunicare care aduce rutina <\/em>\u00ee<\/em>napoi <\/em>\u00ee<\/em>n centrul aten<\/em>\u021b<\/em>iei. Pentru c<\/em>\u0103<\/em> ea, la fel ca gama de suplimente <\/em>Good Routine\u00ae<\/em>, este esen<\/em>\u021b<\/em>ial<\/em>\u0103<\/em> \u00ee<\/em>n orice vrei s<\/em>\u0103<\/em> faci, <\/em>\u0219<\/em>i mai ales <\/em>\u00ee<\/em>n felul <\/em>\u00ee<\/em>n care avem grij<\/em>\u0103<\/em> de noi. Iar astfel, rutina devine progres.<\/em>\u201d<\/em> spune Laura Belc-Niculae \u2013 Executive Creative Director\u00a0Saatchi Creative Hub.<\/p>\n

Good Routine\u00ae este mai mult dec\u00e2t un brand de suplimente alimentare, set\u00e2ndu-\u0219i \u00eenc\u0103 de la \u00eenceput misiunea de a fi partenerul de \u00eencredere al tuturor celor care \u00ee\u0219i doresc s\u0103 tr\u0103iasc\u0103 echilibrat, sprijinindu-i\u00a0 nu doar cu produse superioare, ci \u0219i cu inspira\u021bie \u0219i o serie de instrumente educative ce pot fi integrate simplu \u00een rutina lor zilnic\u0103.<\/p>\n

Portofoliul Good Routine\u00ae con\u021bine 30 de suplimente alimentare premium, care se diferen\u021biaz\u0103 prin formulele complexe ce asociaz\u0103 ingrediente inovatoare, patentate, cu ac\u021biune sinergic\u0103, produse care con\u021bin concentra\u021bii optime de substan\u021be active, dar \u0219i prin cele opt forme variate de administrare, adaptabile oric\u0103rei preferin\u021be \u0219i rutine. Ast\u0103zi, suplimentele Good Routine\u00ae se g\u0103sesc sub form\u0103 de capsule, tablete simple sau bi-layer,\u00a0 sachets\/ plicule\u021be cu pulbere, fiole buvabile, softgels\/capsule gelatinoase moi, siropuri sau jeleuri.<\/p>\n

Totodat\u0103, Good Routine\u00ae este al\u0103turi de consumatorii s\u0103i cu informa\u021bii documentate care s\u0103 \u00eei ajute \u00een adoptarea sau p\u0103strarea rutinelor s\u0103n\u0103toase. Printre proiectele educative Good Routine\u00ae se num\u0103r\u0103 P<\/em><\/strong>lanul Bunelor Rutine<\/strong><\/em><\/a>,<\/strong> care explic\u0103 no\u021biuni din neuro\u0219tiin\u021b\u0103, necesare asimil\u0103rii de noi obiceiuri. S\u00e2mb\u0103ta Bunelor Rutine <\/em>este o alt\u0103 ini\u021biativ\u0103, \u00een care oameni din comunitatea Good Routine\u00ae se \u00eent\u00e2lnesc lunar pentru a alerga \u0219i a \u00eemp\u0103rt\u0103\u0219i din provoc\u0103rile \u0219i succesele lor \u00een instalarea de rutine bune pentru o via\u021b\u0103 echilibrat\u0103.\u00a0 \u00cen plus, Good Routine\u00ae vine constant pe canalele sale digitale cu o serie de instrumente interactive \u2013 precum exerci\u021bii de respira\u021bie, de medita\u021bie<\/a><\/strong> care pot fi asociate oric\u00e2nd rutinelor bune existente sau ad\u0103ugate ca obiceiuri noi.<\/p>\n

Anul acesta, \u00een octombrie, brandul Good Routine\u00ae creat de Secom\u00ae s\u0103rb\u0103tore\u0219te patru ani de la lansare, timp \u00een care a atins performan\u021be impresionante: 1,3 milioane de produse v\u00e2ndute, prezen\u021b\u0103 interna\u021bional\u0103 \u00een 8 \u021b\u0103ri, din Europa \u0219i America Central\u0103 \u0219i recunoa\u0219tere global\u0103 de la comunitatea Vitafoods Europe, Vitafoods Asia \u0219i Arab Health, cele mai influente expozi\u021bii globale din domeniul medical \u0219i al suplimentelor nutritive.<\/p>\n

Noua campanie Good Routine\u00ae –\u00a0 <\/strong>Rutina e bun\u0103. Rutina e ancora ta!<\/em> – este semnat\u0103 de The Geeks \u0219i beneficiaz\u0103 de expunere \u00een aproape toate mediile, fiind sus\u021binut\u0103 de campanie<\/strong>\u00a0TV de brand<\/strong><\/a> \u0219i de produs,<\/strong><\/a> de proiecte speciale, ac\u021biuni de promovare online \u0219i ini\u021biative de comunicare prin influen\u021batori. \u00a0Pentru a intra \u00een contact cu experien\u021ba \u0219i universul Good Routine\u00ae, accesa\u021bi www.good-routine.com<\/a><\/strong> \u0219i vizita\u021bi paginile de social media Facebook<\/a><\/strong> \u0219i Instagram.<\/a><\/strong><\/p>\n

Echipele care au lucrat la campania Good Routine\u00ae\u00a0 – <\/strong>Rutina e bun\u0103. Rutina e ancora ta!<\/em>\u00a0 sunt:<\/p>\n

Echipa Good Routine\u00ae by Secom: <\/strong><\/p>\n

M\u0103d\u0103lina Ghi\u021b\u0103<\/em> – Good Routine\u00ae Unit Director, Andreea Nistor<\/em> – Marketing Manager Good Routine\u00ae \u0219i Alina S\u00e2rbea<\/em> – Product Manager Good Routine\u00ae<\/p>\n

Echipa The Geeks : <\/strong><\/p>\n

Ioana Mu\u0219at<\/em> \u2013 Managing Director, Laura Belc<\/em> \u2013 Executive Creative Director, Cristiana Petre<\/em>\u00a0 \u2013 Senior Copywriter, Robert \u0218op\u00e2rlache<\/em> \u2013 Senior Art Director, Matei Popescu<\/em> \u2013 Junior Copywriter, Ana Neam\u021bu<\/em> \u2013 Junior Art Director, Mirabela Manea<\/em> \u2013 New Business Director, Miruna Antonescu<\/em> \u2013 \u202aData & Strategy Lead, R\u0103zvan Bucur<\/em> \u2013 Junior Strategic Planner, Alexandru T\u0103nase<\/em> \u2013 Social Media Manager, Simona Zglimbea<\/em> \u2013 Account Director, Cristina T\u0103nase<\/em> \u2013 Account Manager, Alexandra Brezoianu<\/em> \u2013 Junior Account Executive, Camelia Efrimov<\/em> \u2013 \u202aAV Production Director, Alexandru C\u0103lin<\/em> \u2013 \u202aAV Producer<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Good Routine\u00ae, brandul de lifestyle de suplimente alimentare, creat de Secom\u00ae Healthcare a lansat recent, \u00eempreun\u0103 cu The Geeks, o nou\u0103 platform\u0103 de comunicare: Rutina e bun\u0103. Rutina e ancora ta!, prin care \u00ee\u0219i propune s\u0103 aduc\u0103 \u00een prim plan beneficiile rutinei \u00een via\u021ba noastr\u0103, reamintind rolul ei pozitiv de baz\u0103, acela de sprijin \u00een […]<\/p>\n","protected":false},"author":2,"featured_media":3405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-3404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicate-de-presa","category-focus"],"acf":[],"yoast_head":"\nGood Routine\u00ae lanseaz\u0103 o nou\u0103 platform\u0103 de comunicare: Rutina e bun\u0103. 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