{"id":3992,"date":"2026-04-23T11:07:43","date_gmt":"2026-04-23T08:07:43","guid":{"rendered":"https:\/\/secom-healthcare.com\/?p=3992"},"modified":"2026-07-23T11:32:07","modified_gmt":"2026-07-23T08:32:07","slug":"1-din-4-romani-spune-ca-nu-si-permite-un-stil-de-viata-sanatos-intr-o-tara-aflata-pe-locul-3-in-ue-la-decese-prevenibile","status":"publish","type":"post","link":"https:\/\/secom-healthcare.com\/ro\/1-din-4-romani-spune-ca-nu-si-permite-un-stil-de-viata-sanatos-intr-o-tara-aflata-pe-locul-3-in-ue-la-decese-prevenibile\/","title":{"rendered":"1 din 4 rom\u00e2ni spune c\u0103 nu-\u0219i permite un stil de via\u021b\u0103 s\u0103n\u0103tos, \u00eentr-o \u021bar\u0103 aflat\u0103 pe locul 3 \u00een UE la decese prevenibile"},"content":{"rendered":"

Preven\u021bia \u00een Rom\u00e2nia are dou\u0103 viteze: Gen Z \u0219i restul<\/p>\n

Pentru 25% dintre rom\u00e2ni, cel mai mare obstacol \u00een men\u021binerea unui stil de via\u021b\u0103 s\u0103n\u0103tos este costul perceput<\/b>. Aceasta este una dintre concluziile studiului \u201e<\/i><\/b>Preven\u021bia ca stil de via\u021b\u0103 \u00een Rom\u00e2nia 2026<\/a>„<\/i><\/b>*<\/a>, realizat recent de ISRA Center Marketing Research<\/b> la cererea Secom\u00ae Healthcare Group<\/b>. Datele vin \u00eentr-un context dificil, Rom\u00e2nia av\u00e2nd una dintre cele mai ridicate rate de mortalitate evitabil\u0103 din UE, fiind pe locul al treilea<\/b> la decesele ce pot fi prevenite<\/b> prin politici de s\u0103n\u0103tate public\u0103 \u0219i pe primul loc<\/b> la cele ce pot fi tratate<\/b> prin interven\u021bii medicale la timp, conform raportului Starea S\u0103n\u0103t\u0103\u021bii \u00een UE 2025.(1)<\/a><\/p>\n

Studiul analizeaz\u0103 to\u021bi pilonii stilului de via\u021b\u0103 (alimenta\u021bie, activitate fizic\u0103, somn, managementul stresului, evaluare medical\u0103, evitarea substan\u021belor nocive, conexiunea social\u0103), iar datele sunt comparate cu cele din studiul anterior, derulat \u00een 2025, pe un e\u0219antion similar.<\/p>\n

\u201eC\u00e2nd Rom\u00e2nia este pe locul al treilea din Uniunea European\u0103 la decese prevenibile, iar 1 din 4 rom\u00e2ni spun c\u0103 stilul s\u0103n\u0103tos este prea scump, nu mai vorbim despre preferin\u021be individuale, ci despre o urgen\u021b\u0103 de s\u0103n\u0103tate public\u0103. Vestea bun\u0103 este c\u0103 exist\u0103 deja un nucleu activ de rom\u00e2ni format din genera\u021bia Z, sportivi \u0219i consumatorii fideli de suplimente care arat\u0103 c\u0103 preven\u021bia integrat\u0103 func\u021bioneaz\u0103. Sarcina noastr\u0103, ca industrie \u0219i societate, este s\u0103 o facem accesibil\u0103 tuturor rom\u00e2nilor\u201d<\/i>, a declarat Lucia Costea, co-fondator & CEO <\/b>Secom\u00ae Healthcare Group<\/a><\/p>\n

.<\/p>\n

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Alimenta\u021bia: cel mai vizibil salt al anului<\/b><\/p>\n

Consumul mediu de fructe \u0219i legume a crescut de la 3,4 por\u021bii\/zi \u00een 2025 la 4,3 por\u021bii \u00een 2026<\/b>, apropiindu-se de recomandarea OMS de 5 por\u021bii zilnice. Cea mai spectaculoas\u0103 evolu\u021bie: ponderea celor care consum\u0103 5 sau mai multe por\u021bii pe zi s-a dublat, ajung\u00e2nd la aproape 41%<\/b> anul acesta. Genera\u021bia Z conduce clar, cu o medie de 5,1 por\u021bii\/zi, fiind singurul segment demografic care atinge recomandarea OMS. Hidratarea a urcat de la 1,8 la 2,3 litri\/zi<\/b>, cu genera\u021bia Z din nou lider (2,9 litri\/zi). Ponderea celor care consum\u0103 peste 2 litri zilnic a crescut de la 12,4% \u00een 2025 la 20,3%<\/b> anul acesta.<\/p>\n

Peste 1 din 3 rom\u00e2ni (36%)<\/b> au c\u0103utat activ, \u00een ultimele 6 luni, alternative mai s\u0103n\u0103toase la gust\u0103rile procesate, ceea ce reprezint\u0103 o cre\u0219tere de 6 puncte procentuale<\/b> fa\u021b\u0103 de 2025. Principalele alternative alese: fructe \u0219i legume proaspete (41,2%), gust\u0103ri naturale cu ingrediente simple (24,1%), semin\u021be, nuci \u0219i fructe uscate (23,2%) \u0219i lactate (8,3%).<\/p>\n

Suplimentele devin instrument de preven\u021bie<\/b><\/p>\n

Tot mai mul\u021bi rom\u00e2ni folosesc vitaminele, mineralele \u0219i suplimentele cu scop preventiv: 65% dintre utilizatori declar\u0103 c\u0103 le folosesc<\/b> pentru a evita probleme de s\u0103n\u0103tate, fa\u021b\u0103 de 54% \u00een 2025<\/b>.<\/p>\n

Utilizarea lunar\u0103 a crescut de la 33% la 38%<\/b>, semn c\u0103 suplimentarea preventiv\u0103 se normalizeaz\u0103 la nivelul popula\u021biei urbane. Datele din analizele medicale sus\u021bin aceast\u0103 tendin\u021b\u0103. Dintre cei care \u0219i-au f\u0103cut analize de s\u00e2nge \u00een ultimul an, 39% au fost diagnostica\u021bi cu deficit de vitamina D3<\/b>, iar 38% cu deficit de magneziu<\/b>, acestea fiind principalele caren\u021be identificate.<\/p>\n

Activitatea fizic\u0103: singurul pilon unde inten\u021bia se erodeaz\u0103<\/b><\/p>\n

Aproximativ 50% dintre rom\u00e2ni fac sport de cel pu\u021bin dou\u0103 ori pe s\u0103pt\u0103m\u00e2n\u0103, \u00een linie cu recomandarea OMS, \u00eens\u0103 durata medie a unei sesiuni a sc\u0103zut la 43 de minute (de la 45 \u00een 2025)<\/b>, sub reperul de aproximativ 75 minute derivat din recomandarea OMS de 150 minute s\u0103pt\u0103m\u00e2nal. Mai mult, ponderea rom\u00e2nilor care \u00ee\u0219i propun s\u0103 \u00eembun\u0103t\u0103\u021beasc\u0103 nivelul de mi\u0219care \u00een urm\u0103toarele 12 luni a sc\u0103zut de la 47% la 41%<\/b>, fiind singurul pilon major unde inten\u021bia declarat\u0103 regreseaz\u0103. Doar 18% dintre responden\u021bi fac activitate fizic\u0103 zilnic\u0103 sau aproape zilnic\u0103, iar ace\u0219tia sunt din \u201enucleul activ\u201d: consumatorii fideli de suplimente (28%), gen Z (26%) \u0219i b\u0103rba\u021bii (25%).<\/p>\n

Stresul, o povar\u0103 mai mic\u0103<\/b><\/p>\n

45% dintre rom\u00e2ni declar\u0103 c\u0103 \u00ee\u0219i gestioneaz\u0103 activ stresul, \u00een cre\u0219tere cu 9 puncte procentuale<\/b> fa\u021b\u0103 de 2025 (36%). Metodele preferate sunt accesibile \u0219i f\u0103r\u0103 cost: muzica (20%), plimb\u0103rile \u00een natur\u0103 (18%), relaxarea pasiv\u0103 (13%) \u0219i activit\u0103\u021bile fizice (12,5%). Medita\u021bia r\u0103m\u00e2ne marginal\u0103 (9%). Din nou, \u201enucleul activ” domin\u0103: 59% dintre sportivii de performan\u021b\u0103, 55% dintre consumatorii fideli de suplimente \u0219i 55% din genera\u021bia Z gestioneaz\u0103 constant stresul.<\/p>\n

Rom\u00e2nii dorm bine<\/b><\/p>\n

Media orelor de somn a r\u0103mas stabil\u0103, 7,1 ore \u00een 2026<\/b>, la nivelul minim recomandat de National Institute of Health (minim 7 ore pentru adul\u021bi). \u00cen spatele acestei medii aparent neschimbate se ascunde \u00eens\u0103 o distribu\u021bie mai echilibrat\u0103: ponderea celor care dorm sub 6 ore a sc\u0103zut de la 8,9% la 7,6%<\/b>, iar a celor care dorm 8 ore sau mai mult a crescut de la 33,4% la 37,1%<\/b> cumulat. Segmentele care dorm cel mai mult coincid, din nou, cu \u201enucleul activ” al s\u0103n\u0103t\u0103\u021bii: Genera\u021bia Z (7,5 ore \u00een medie) \u0219i sportivii de performan\u021b\u0103 (7,4 ore) \u2013 confirm\u00e2nd c\u0103 prioritizarea somnului face parte dintr-o identitate de s\u0103n\u0103tate mai larg\u0103, nu dintr-un comportament izolat.<\/p>\n

Percep\u021bia riscurilor: alcoolul \u0219i soarele, subestimate masiv<\/b><\/p>\n

Rom\u00e2nii se simt cel mai expu\u0219i la poluarea atmosferic\u0103 (32,1% la nivel na\u021bional, dar 47% \u00een Bucure\u0219ti) \u0219i la fumatul activ (31,3%). La polul opus, doar 7% se consider\u0103 expu\u0219i la alcool \u0219i doar 8% la radia\u021biile solare \u2013 de\u0219i ambele reprezint\u0103 factori de risc major pentru s\u0103n\u0103tate \u00een Rom\u00e2nia.<\/p>\n

Ponderea controalelor medicale preventive r\u0103m\u00e2ne stabil\u0103<\/b><\/p>\n

62,3% dintre rom\u00e2ni fac anual un control medical preventiv (fa\u021b\u0103 de 64,3% \u00een 2025), iar 65,2% au efectuat analize de s\u00e2nge \u00een ultimul an<\/b>. Sportivii de performan\u021b\u0103 (52%) \u0219i consumatorii fideli de suplimente (42%) r\u0103m\u00e2n cei mai proactivi. Diferen\u021bele pe segmente sunt semnificative: 13% dintre tinerii din Genera\u021bia Z \u0219i 11% dintre persoanele cu venituri mici nu \u0219i-au f\u0103cut niciodat\u0103 analize de s\u00e2nge, un indicator de barier\u0103 de acces \u0219i de cultur\u0103 medical\u0103.<\/p>\n

Conexiunile sociale, o resurs\u0103 insuficient utilizat\u0103<\/b><\/p>\n

Doar 39% dintre rom\u00e2ni declar\u0103 c\u0103 solicit\u0103 sprijin emo\u021bional<\/b> \u00een momente dificile. Cel mai des se bazeaz\u0103 pe familie (58%) \u0219i partener (53%), \u00een timp ce doar 24% apeleaz\u0103 la prieteni. Genera\u021bia Z \u0219i sportivii sunt mai deschi\u0219i s\u0103 solicite ajutor, ceea ce \u00eei plaseaz\u0103 din nou \u00een segmentelor cu comportamente mai avansate\/evoluate de s\u0103n\u0103tate.<\/p>\n

AI-ul, ghid \u00een preven\u021bie pentru tot mai mul\u021bi rom\u00e2ni<\/b><\/p>\n

Sc\u0103derea utiliz\u0103rii site-urilor web (de la 36% \u00een 2025 la 26% \u00een 2026), a site-urilor farmaceutice (de la 11% \u00een 2025 la 7% \u00een 2026) \u0219i a influencerilor (de la 8% \u00een 2025 la 6% \u00een 2026) pentru informare \u00een domeniul preven\u021biei indic\u0103 o fragmentare \u0219i o ne\u00eencredere \u00een con\u021binutul digital tradi\u021bional despre s\u0103n\u0103tate. Dar se remarc\u0103 o cre\u0219tere semnificativ\u0103 a platformelor de Inteligen\u021b\u0103 Artificial\u0103 (de la 9% \u00een 2025 la 16% \u00een 2026)<\/b>, \u00een special \u00een r\u00e2ndul persoanelor cu v\u00e2rsta cuprins\u0103 \u00eentre 28 \u0219i 37 de ani \u2013 adic\u0103 genera\u021bia milenialilor (22%) \u2013 care reflect\u0103 o schimbare genera\u021bional\u0103 \u00een comportamentul de c\u0103utare a informa\u021biilor. Acest fapt poate remodela felul \u00een care pacien\u021bii ajung la consulta\u021bii, cel \u00een care sunt descoperite produsele \u0219i se formeaz\u0103 cuno\u0219tin\u021bele despre s\u0103n\u0103tate.<\/p>\n

\u201eStudiul arat\u0103 c\u0103 modul \u00een care ne inform\u0103m despre s\u0103n\u0103tate se schimb\u0103 rapid: ponderea platformelor de inteligen\u021b\u0103 artificial\u0103 aproape s-a dublat \u00een ultimul an, de la 9% la 16%. \u00cen acest context, o alt\u0103 concluzie a studiului devine esen\u021bial\u0103: persoanele cu mai multe comportamente s\u0103n\u0103toase se informeaz\u0103 semnificativ mai des de la profesioni\u0219ti<\/i> \u2013 45,1% de la medicul de familie, fa\u021b\u0103 de doar 20% \u00een r\u00e2ndul celor cu mai pu\u021bine rutine bune, 38,6% fa\u021b\u0103 de 13% de la medicul specialist, 25,6% fa\u021b\u0103 de 11,3% de la farmacist. Preven\u021bia real\u0103 se construie\u0219te prin alegeri informate, \u00een\u021belese corect \u0219i aplicate consecvent, iar cei care au integrat-o \u00een via\u021ba lor nu se opresc la autoinformare, ci caut\u0103 \u0219i s\u0103 o valideze<\/i>\u201d, a declarat \u0219i Prof. Univ. Dr. Radu \u021aincu, Medic primar Anestezie Terapie Intensiv\u0103 \u0219i expert \u00een toxicologie<\/b>.<\/p>\n

Costul, obstacol principal pentru un stil de via\u021b\u0103 c\u00e2t mai s\u0103n\u0103tos<\/b><\/p>\n

Pentru 25% dintre rom\u00e2ni, cel mai mare obstacol \u00een men\u021binerea unui stil de via\u021b\u0103 s\u0103n\u0103tos este costul perceput<\/b>, urmat de lipsa de timp (24%), oboseala (23%) \u0219i stresul cotidian (23%). Paradoxal, motiva\u021bia personal\u0103 r\u0103m\u00e2ne principalul factor care sus\u021bine schimbarea, men\u021bionat de 59% dintre cei care au f\u0103cut progrese. Exist\u0103 \u0219i o schimbare notabil\u0103 de comportament: 26% dintre cei care au f\u0103cut schimb\u0103ri \u00een ultimele 12 luni au f\u0103cut-o pentru a r\u0103m\u00e2ne tineri \u0219i activi mai mult timp (fa\u021b\u0103 de 23% \u00een 2025), cu alte cuvinte longevitatea devine o motiva\u021bie emergent\u0103, \u00een linie cu trendurile interna\u021bionale.<\/p>\n

\u201eStudiul arat\u0103 o schimbare real\u0103 \u00een felul \u00een care tinerii se raporteaz\u0103 la preven\u021bie. Gen Z consum\u0103 \u00een medie 5,1 por\u021bii de fructe \u0219i legume pe zi, peste media general\u0103, 55% \u00ee\u0219i gestioneaz\u0103 activ stresul, iar somnul ajunge la 7,5 ore pe noapte. Chiar \u0219i la activitate fizic\u0103 avem semnal bun: sesiunile lor dep\u0103\u0219esc 51 de minute, fa\u021b\u0103 de media general\u0103 de 43. Sunt semne \u00eencurajatoare. \u00cen acela\u0219i timp \u00eens\u0103, 13% dintre tinerii din Gen Z nu \u0219i-au f\u0103cut niciodat\u0103 analize, ceea ce ne arat\u0103 c\u0103 de\u0219i au comportamente bune de preven\u021bie, nu to\u021bi pilonii sunt integra\u021bi echilibrat \u00een stilul lor de via\u021b\u0103<\/i>\u201d, a declarat Dr. Raluca Ghionaru, Pre\u0219edinta Asocia\u021biei Rom\u00e2ne pentru Educa\u021bie Pediatric\u0103 \u00een Medicina de Familie (AREPMF).<\/b><\/p>\n

Concluzii <\/b><\/p>\n

Preven\u021bia avanseaz\u0103 \u00een Rom\u00e2nia, dar neuniform. Rom\u00e2nii fac progrese clare la capitolele accesibile \u2013 alimenta\u021bie, hidratare, gestionarea stresului \u0219i suplimentare preventiv\u0103 \u0219i se contureaz\u0103 un nucleu activ de consumatori (Gen Z, sportivi, utilizatori fideli de suplimente) care acumuleaz\u0103 simultan mai multe comportamente s\u0103n\u0103toase.<\/p>\n

\u00cen acela\u0219i timp, activitatea fizic\u0103 r\u0103m\u00e2ne pilonul cel mai fragil \u2013 singurul unde at\u00e2t comportamentul, c\u00e2t \u0219i inten\u021bia declarat\u0103 regreseaz\u0103 \u2013 iar costul perceput r\u0103m\u00e2ne cel mai mare obstacol pentru 1 din 4 rom\u00e2ni, ceea ce transform\u0103 preven\u021bia \u00eentr-un privilegiu de segment, nu \u00eentr-o norm\u0103 na\u021bional\u0103.<\/p>\n

Alcoolul (7%) \u0219i expunerea solar\u0103 (8%) continu\u0103 s\u0103 fie subestimate ca factori de risc, \u00een contrast cu poluarea (32%) \u0219i fumatul (31%). Pe fondul schimb\u0103rii surselor de informare, cu platformele AI care aproape \u00ee\u0219i dubleaz\u0103 ponderea \u00eentr-un an \u0219i canalele digitale tradi\u021bionale \u00een sc\u0103dere, provocarea urm\u0103torilor ani devine transformarea comportamentelor punctuale \u00een rutine sustenabile, accesibil financiar \u0219i bazate pe informa\u021bii corecte \u0219i dovezi \u0219tiin\u021bifice.<\/p>\n

<\/a>*<\/b>Metodologie<\/b><\/p>\n

<\/span>Studiul a fost realizat prin metodologie CAWI (interviuri online), \u00een perioada 20-25 februarie 2026, pe un e\u0219antion reprezentativ na\u021bional urban de 1.000 responden\u021bi cu v\u00e2rste \u00eentre 18 \u0219i 65 de ani (54,5% femei \u0219i 45,5% b\u0103rba\u021bi), structurat pe patru grupe de v\u00e2rst\u0103: genera\u021bia Z (12,9%), Millennials (35,3%), genera\u021bia X (33,9%) \u0219i Baby Boomers (17,9%). Marja de eroare este de \u00b13%, la un nivel de \u00eencredere de 95%.<\/p>\n

(1)https:\/\/health.ec.europa.eu\/document\/download\/17ec8543-5c3d-452e-8c7c-21c1dc69156f_en?filename=2025_chp_ro_romanian.pdf<\/a><\/p>\n

(1) Conform studiului de notorietate de brand realizat de AHA Moments, octombrie 2025.<\/p>\n

(1) Potrivit studiului IQVIA Recall Test derulat \u00een octombrie 2025<\/p>\n","protected":false},"excerpt":{"rendered":"

Preven\u021bia \u00een Rom\u00e2nia are dou\u0103 viteze: Gen Z \u0219i restul Pentru 25% dintre rom\u00e2ni, cel mai mare obstacol \u00een men\u021binerea unui stil de via\u021b\u0103 s\u0103n\u0103tos este costul perceput. Aceasta este una dintre concluziile studiului \u201ePreven\u021bia ca stil de via\u021b\u0103 \u00een Rom\u00e2nia 2026„*, realizat recent de ISRA Center Marketing Research la cererea Secom\u00ae Healthcare Group. Datele […]<\/p>\n","protected":false},"author":2,"featured_media":3993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-3992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicate-de-presa","category-focus"],"acf":[],"yoast_head":"\n1 din 4 rom\u00e2ni spune c\u0103 nu-\u0219i permite un stil de via\u021b\u0103 s\u0103n\u0103tos, \u00eentr-o \u021bar\u0103 aflat\u0103 pe locul 3 \u00een UE la decese prevenibile - Secom Healthcare Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/secom-healthcare.com\/ro\/1-din-4-romani-spune-ca-nu-si-permite-un-stil-de-viata-sanatos-intr-o-tara-aflata-pe-locul-3-in-ue-la-decese-prevenibile\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1 din 4 rom\u00e2ni spune c\u0103 nu-\u0219i permite un stil de via\u021b\u0103 s\u0103n\u0103tos, \u00eentr-o \u021bar\u0103 aflat\u0103 pe locul 3 \u00een UE la decese prevenibile - Secom Healthcare Group\" \/>\n<meta property=\"og:description\" content=\"Preven\u021bia \u00een Rom\u00e2nia are dou\u0103 viteze: Gen Z \u0219i restul Pentru 25% dintre rom\u00e2ni, cel mai mare obstacol \u00een men\u021binerea unui stil de via\u021b\u0103 s\u0103n\u0103tos este costul perceput. 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