Authority leader in integrative medicine solutions

Secom® Healthcare Goup

Secom® Healthcare Group is a set of entities formed in 2021, having Secom® at its core – a flagship entrepreneurial company on the Romanian market with a solid reputation in the import and marketing of premium natural healthcare and beauty products.

Today, we are a strong group consisting of 3 divisions: Secom® – business-to-business division, Secom® Retail – business-to-consumer division and Good Routine® – own brand of food supplements.

Furthermore, we have a team of 200 people, and a portfolio with almost 400 products in 3 categories: food supplements, tea, and natural cosmetics, imported from well-known international manufacturers. We are driven by constant care towards responsible and sustainable growth.

The evolution of Secom® so far is due to the four pillars on which this business was built: uncompromising quality, constant concern for innovation, education initiatives, and a genuine wish to do good.

Our mission

At Secom® Healthcare Group we are committed to improving people’s health and well-being, through high quality, innovative and trustworthy products and services, ethically delivered.

Good health can be taught

We believe good health can be taught: it is about education, self-awareness and positive habits that people can learn. We aim to change life routines for the better and inspire people to take control of their health;

Prevention is a lifestyle

We believe prevention is a way of life that needs discipline, constant support, motivation triggers, and even a reset, from time to time.

 

 

Health is vitality

We believe good health equals vitality and balance and cannot be defined by the mere absence of illness and ailment.

Health is a matter of integrative approach

We believe health is a matter of integrative approach and we understand complementary medicine as the best companion to traditional medicine, as much as we see people being whole entities.

We make ethical choices

We always approach opportunities the right way: ethically, with no compromises or corners cut.

We give trust

We trust first our people and give them room to grow: they are the ones who will grow the business.

We want to understand

We are focused on understanding our customers – as they give us the keys to be better ourselves.

We are open

We engage in a fertile and open dialogue with our stakeholders and share knowledge generously — the more we sow, the more we harvest.

History

1997

Secom® becomes one of the first health food store in Romania.

2002

2003

Secom® develops into a small Naturopathic Consultancy Center and starts to collaborate with naturopathic doctors.

2004

Secom® imports food supplements with innovative ingredients from internationally renowned manufacturers.

2008

2010

Secom® expands its national reach by setting up its own team of medical representatives and direct distribution to pharmacies.

2013

Secom® launches its own retail network (2 stores) and starts the rebranding process.

2016

Secom® launches secom.ro and the offline retail network counts 10 stores.

2017

Secom® reaches the 3rd position on the food supplements market.

Company expands its portfolio with natural cosmetics (Andalou Naturals range).

2018

Secom® introduces a new category of products in its portfolio: premium teas (TEALIA™ and The Republic of Tea).

The retail network counts 13 stores.

2020

Secom® launches its first own brand of food supplements: Good Routine®.

2021

Secom® Healthcare Group is established in order to consolidate Secom® activity and brand identity.