Bucharest, October 29^th, 2025 – Good Routine®, the lifestyle brand created by Secom®, marks its 5^th anniversary, celebrating an extensive portfolio of 59 scientifically validated products — premium dietary supplements for adults and children, through the Good Routine® for Kids range, and organic functional foods, through the Good Routine® Wellness Foods line. With its comprehensive ecosystem of products and a series of educational initiatives dedicated to promoting a healthy lifestyle, Good Routine® has earned consumers’ trust, achieving an impressive 57% retention rate — meaning that six out of ten consumers return to the products once they try them — thus strengthening its position as a trusted partner for daily health and balance. Innovative Formulas with Scientifically Validated Benefits Good Routine® supplements stand out through their advanced formulas based on natural, patented ingredients that work synergistically to support the health of the whole family. In line with European and international recommendations and guidelines, each product is designed to deliver efficacy, safety, and ease of use, encouraging the integration of prevention into everyday routines. Today, the Good Routine® portfolio includes 59 products featuring 22 patents and patented technologies — a testament to the brand’s ongoing commitment to quality and innovation. Another key differentiator of Good Routine® supplements lies in their innovative delivery formats — from drinkable vials to powders and sprays — tailored to the modern, dynamic lifestyle. Among the standout products are: Train-Your-Brain®, drinkable vials containing eight neuro nutrients that help the body adapt to stress; Coenzyme Q10 Ubiqsome®, soft gel capsules that support cardiovascular health; The Cold Care range — Cold-Care Cough Syrup, Cold-Care Hot Drink, and Cold-Care Chewable Tablets — developed to support the immune system; Daily-D3 500IU Jr., offering a dual vitamin D3 delivery system (dropper or spray); Flora Balance, a powder formula with five billion clinically studied probiotic strains that help balance children’s intestinal flora and Brain Nutrition, a syrup with eight neuro nutrients that support normal nervous system function in children. Market Performance and Consumer Trust Three Good Routine® supplements are currently ranked among the top 10 best-selling supplements in Romania in their respective segments: Pure Omega-3 – in the cardiovascular/Omega-3 category; Daily D3+K2 – in the Vitamin D3+K2 segment and Brain Nutrition – in the children’s brain tonic category. Functional Foods for Balanced Daily Routines The expansion of the portfolio with the Good Routine® Wellness Foods range, launched in the summer of this year, marks a significant milestone in building an integrated ecosystem for health and well-being. The 17 products, grouped into six categories — superfoods, sports nutrition, snacks, breakfast cereals, nuts and seeds, and spices — are developed using carefully selected “hero ingredients”. Together with the supplement range, they support healthy daily habits and contribute to overall wellness. “Over the past five years, at Good Routine® we have developed a science-based ecosystem of solutions that make health more accessible and easier to sustain. We support the formation of good daily routines through a comprehensive portfolio of products for energy, balance, and vitality, using innovative delivery systems while maintaining rigor and business ethics. At the same time, we continuously educate consumers to build healthy, sustainable routines. We aim to continue the Good Routine® journey to positively impact the lives of as many people as possible, both in Romania and abroad,”said Mădălina Ghiță, Business Unit Director, Good Routine®. Health Education Through Good Daily Routines Good Routine® is the trusted partner for those seeking a balanced lifestyle, offering not only a wide range of products but also educational and inspirational initiatives — from The Good Routines Plan and Good Routines Saturday to interactive mindfulness resources, breathing and meditation exercises, and educational articles — all designed to help people cultivate healthy, mindful habits. Through these initiatives, Good Routine® promotes transparency, innovation, and quality, addressing the evolving needs of the modern consumer. International Presence and Recognition Good Routine® is present in eight countries — Romania, Costa Rica, France, Spain, Germany, the United Kingdom, Austria, and Belgium — and enjoys growing international recognition from both partners and industry professionals, due to its consistent participation in Vitafoods, the world’s leading global event for the nutritional supplements industry. The brand has received outstanding feedback at every edition of Vitafoods Europe and Vitafoods Asia, confirming its strong potential in international markets. About Secom® Healthcare Group                                                                                                                     Secom® Healthcare, the creator of the Good Routine® brand, is a leading provider of integrative medicine solutions, with 21 years of experience in the premium dietary supplements market. Secom® is the most recognized supplement company in Romania*, with the highest retention rate in its category* (66%) and is perceived as the quality leader by 43% of doctors and pharmacists**. The company’s mission is to contribute to people’s health and well-being through high-quality, innovative, and trustworthy products and services, delivered with integrity and professionalism. For more information, visit www.secom-healthcare.com  and follow us on Facebook and LinkedIn.