Secom® ended 2019 with a turnover of more than EUR 25.5 million, up 21% versus the previous year, investments of over EUR 3.3 million and a team of 190 people.

Bucharest, 12 of February 2020 - Secom®, a Romanian company with 16 years of experience in importing, promoting and marketing natural healthcare and beauty products, invested EUR 3.3 million in 2019 and continued its expansion, reaching a turnover of more than EUR 25.5 million, up 21% vs. the previous year, and a team of 190 people across the country.

The main investments in 2019 focused on expanding the portfolio with a series of innovations, on developing the team by attracting new talents and improving functional and managerial skills. The company also continued to invest in marketing and new digital capabilities.

2019 saw the addition of new products to the company’s portfolio in the following segments: probiotics (Jarro Dophilus Ultra, Jarro Dophilus Infant and Jarro Dophilus Mood), multivitamins and minerals (Alive! Ultra), minerals-calcium (Alive Calcium + D3), and the ChildLife range of pediatric products (Hepato-Care). Last year, Secom® also expanded its cosmetics portfolio by introducing a range for men, Andalou Men, and the CannaCell® range under the Andalou Naturals brand. The latest products stand out on the local market due to an innovative combination of scientifically substantiated ingredients, a high concentration of good bacteria and a novel encapsulation form that integrates the good bacteria in a gel-forming matrix, that is resistant to gastric acid - in the case of probiotics, as well as due to the easy administration formats.

“2019 was a very good year for Secom®, as we laid a solid foundation for the sustainable growth of the company. We are proud of the innovations added to our portfolio and of the Secom® team, and we are confident in our vision for the next decade. 2020 will be another important milestone for us, as it has all the prerequisites for a successful year, when we expect a two-digit growth and a boost in the company’s profitability rate”, declared Lucia Costea, co-founder & CEO Secom®.

For 2020, the portfolio strategy will focus on quality and synergy of ingredients, in line with the major international trends. The company also intends to develop its business vertically and horizontally, to continue to invest in process upgrade and automation, in relevant consumer communications by launching targeted marketing initiatives and, finally, in educational projects meant to facilitate Romanians’ access to a healthier lifestyle. Other priorities for 2020 include strengthening the retail chain, enhancing cohesion among the current team and relocating Secom® HQ in a new building in northern Bucharest.

About Secom®

Secom® is a Romanian company and an authority in natural integrative medicine solutions, addressing the modern people’s needs for a healthy lifestyle, and promoting beauty through natural cosmetic products, based on high quality ingredients.

Secom® specializes in the import, distribution and marketing of food supplements, teas and globally certified and patented natural cosmetics. Secom® portfolio includes over 450 premium natural products: 300 food supplements, over 40 tea varieties, and 130 new generation cosmetic products. Since October 2020, Secom® has also been marketing its own brand of supplements, called Good Routine®.

Secom® has brought scientific phytotherapy to Romania, being one of the first companies 17 years ago to introduce on the local market many of the “innovative” ingredients available today: medicinal mushrooms, colostrum, glutathione, 5-HTP, resveratrol, GABA, L-citrulline and the first range specially created by pediatricians for child health - ChildLife® Essentials, as well as concepts such as integrative medicine or standardized extract.

Secom® products are available in over 8000 pharmacies and natural products shops across the country, on www.secom.ro and in the 13 Secom® own shops in Bucharest, Bacau, Brasov, Cluj-Napoca, Iasi, Ploiesti, Pitesti, Sibiu, Timisoara, Arad and Oradea.