Good Routine®, the lifestyle supplement brand created by Secom® Healthcare, has recently launched a new communication platform, with the help of the team from The Geeks agency: Routine is good, Routine is your anchor. (Rutina e bună, Rutina e ancora ta.) aiming at raising awareness on the benefits of having a routine in our lives and reminding all of the positive basic role of a routine, which is to support us achieve our objectives. With this campaign, Good Routine® keeps its promise to remain a trusting partner for the brand’s consumers, showing empathy and understanding and providing them with the right products to help them cope with a demanding lifestyle.

“A good routine is an integral part of the Good Routine® brand, a cornerstone built from our wish to be close to our consumers and help them navigate the hassle and challenges of modern life. A healthy routine, which includes food supplements, not only supports our wellbeing, but also helps us keep our balance and energy and get where we want. Routine is good. Routine is our anchor!” declared Mădălina Ghiță, Business Unit Director Good Routine®.

The new Good Routine® campaign is about understanding that routine is part of us, about learning what defines us or how we want to be defined on our way to a better version of ourselves. Because it entails consistency and regularity, routine is what gives us stability and safety, helps us “stay on course” and achieve our goals, despite the current dynamic environment in which we live.

“In an era of forcefully enthusiastic feeds, routine has become avoidable. The truth is, however, that a good routine has a magical ability to help you finalize all your plans. Do you want to learn a new language? You need regular exercise. Do you want to work out more? You need recurrence. Do you want a healthier lifestyle? You need to apply good habits every day. Together with Good Routine®, the brand which honors routine for what it is, we have built a communication platform that brings routine back into focus. Because, same as the Good Routine® range of supplements, routine is also essential in everything we do and particularly in how we take care of ourselves. Routine thus becomes progress,” declares Laura Belc-Niculae – Executive Creative Director Saatchi Creative Hub.

Good Routine® is more than a food supplements brand, having set from the beginning the mission to become a reliable partner for all those who want to live a balanced life, by providing support not only in the form of superior products, but also by inspiring them and providing educational tools that may be integrated in their daily routine.

The Good Routine® range contains 30 premium quality food supplements, which stand out through their complex formulas based on innovative, patented and synergic ingredients, through products which contain optimal concentrations of active substances, as well as through the eight forms of administrations, adaptable to everyone’s preference and routine. Today, the Good Routine® supplements are available in the form of capsules, simple or by-layer tablets, powder sachets, drinkable vials, soft gels, syrup or jellies.

Good Routine® also helps consumers by providing documented information on how to adopt or maintain a healthy routine. One of the educational projects developed under Good Routine® is the Good Routine Plan, explaining neuroscientific notions that are required to assimilate new habits. The Good Routine Saturday is another initiative, where people from the Good Routine® community gather each month to run together and share challenges and success stories of how to implement a good routine for a balanced life. Furthermore, Good Routine® is constantly launching interactive tools on its digital channels – such as breathing, short meditation exercise that may be coupled with any existing routine or added as new habits.

This October, the Good Routine® brand, created by Secom®, celebrates four years since launch, a period marked by impressive outcomes: 1.3 million products sold, international reach in 8 countries from Europe and Central America and global recognition from the Vitafoods Europe, Vitafoods Asia and Arab Health community, the most influential global events showcasing healthcare and nutritional supplements.

The new Good Routine® campaign – Routine is good. Routine is your anchor! – is signed by The Geeks and benefits from exposure across all channels, being supported by a TV brand campaign and product campaign, special projects, online promotion and communication among influencers.  To immerse yourself in the Good Routine® universe, please access www.good-routine.com, visit our dedicated pages on Amazon France and Amazon Spain marketplaces, and get in touch with us through our social media: Good Routine® Romanian accounts - Facebook and Instagram and Good Routine® International Account - Facebook and Instagram.

The teams working on the Good Routine® campaign – Routine is good, Routine is your anchor. are:

Good Routine® by Secom team:

Mădălina Ghiță - Good Routine® Business Unit Director, Andreea Nistor - Marketing Manager Good Routine® and Alina Sârbea - Product Manager Good Routine®

The Geeks team:

Ioana Mușat – Managing Director, Laura Belc – Executive Creative Director, Cristiana Petre  – Senior Copywriter, Robert Șopârlache – Senior Art Director, Matei Popescu – Junior Copywriter, Ana Neamțu – Junior Art Director, Mirabela Manea – New Business Director, Miruna Antonescu – ‪Data & Strategy Lead, Răzvan Bucur – Junior Strategic Planner, Alexandru Tănase – Social Media Manager, Simona Zglimbea – Account Director, Cristina Tănase – Account Manager, Alexandra Brezoianu – Junior Account Executive, Camelia Efrimov – ‪AV Production Director, Alexandru Călin – ‪AV Producer