Good Routine®, the food supplement brand developed by Secom® Healthcare, is expanding its portfolio by launching a new pediatric range: Good Routine® for Kids. With carefully crafted formulas based on innovative, scientifically validated ingredients, the Good Routine® for Kids line offers safe supplements tailored to support children’s health and harmonious development—from the very first day of life up to 12 years of age.
“Good Routine® for Kids is more than a range of supplements—it is a trusted partner for parents who want to give their children a healthy start in life. We know each day brings its own challenges, and balanced growth begins with good habits. That’s why we created science-based formulas with clean and effective ingredients, designed to support immunity, digestion, and overall wellbeing. What’s more, the child-friendly dosage forms make health an easy habit to integrate into everyday routines. We truly believe that healthy routines established early on can have a positive, lifelong impact on a child’s wellbeing and balance.” Mădălina Ghiță, Business Unit Director, Good Routine®
The new Good Routine® for Kids range includes five dietary supplements that provide nutritional support at every stage of development: BABY-COLIC – for relieving abdominal discomfort in infants, FLORA-BALANCE – for microbiome maturation and intestinal balance, IMMUNO-COMPLEX – for immune system support, COLD-CARE JR. CHEWABLE TABLETS – for respiratory health, PURE OMEGA-3 JR. – for cognitive development and memory support.
These products stand out through their advanced formulations, combining natural, innovative, and patented ingredients that act synergistically. Their benefits are scientifically validated and aligned with pediatric guidelines and recommendations. The supplements offer high bioavailability due to optimal concentrations of active substances and user-friendly dosage forms—such as chewable tablets, pleasantly flavored fruit gummies, oral suspensions, and powders—enabling precise dosing and easy integration into daily routines. Good Routine® for Kids products contain no sugar and are free from common allergens.
The new range is available on www.secom.ro, in Secom® retail stores, and in partner pharmacies and natural products stores nationwide. On the shelf, the products are easily recognizable by their minimalist and playful packaging, inspired by symbols beloved by children. Good Routine® for Kids supplements are affordably priced, offering a great quality-to-price ratio suitable for any family.
About Good Routine® by Secom®
Good Routine® by Secom® is more than just a food supplement brand. From the beginning, its mission has been to be a trusted partner for those seeking a balanced lifestyle. In addition to its diverse portfolio of 34 premium food supplements designed to meet modern consumers' needs, Good Routine® empowers its community with inspiration, well-documented information, and wellness-driven initiatives such as the Good Routine Plan, Good Routine Saturdays, as well as interactive tools, breathing and meditation exercises, educational articles, and more.
More details at www.good-routine.com , and on Facebook and Instagram.
About Secom® Healthcare Group
Secom® Healthcare, the creator of Good Routine®, is a leader in integrative medicine solutions, with 20 years of experience in premium dietary supplements.
Secom® is Romania’s most recognized supplement company*, with the highest retention rate in the category* (66%) and is regarded as the quality leader by 43% of doctors and pharmacists**.
Secom®’s mission is to improve people’s health and wellbeing through high-quality, innovative, and trustworthy products and services, delivered with the highest standards of business ethics.
More information is available at www.secom-healthcare.com , on Facebook, and LinkedIn.
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