Bucharest, September 22, 2025 – Good Routine®, the dietary supplement brand created by Secom®, is launching Wellness Foods, a range of functional foods marking the brand’s entry into a complementary category. This development strengthens Good Routine®’s mission to be a trusted partner in forming healthy habits. Through a scientifically grounded ecosystem of health and wellness products, the brand supports the modern consumer in choosing a conscious, prevention-focused lifestyle. Good Routine® Wellness Foods brings together 17 products across six categories – superfoods, sports nutrition, snacks, breakfast cereals, nuts and seeds, and spices – designed to provide additional health benefits through natural bioactive compounds. Intended for daily diet integration, these functional foods help reduce the risk of chronic imbalances and support overall well-being. The superfoods in the Good Routine® Wellness Foods portfolio combine “hero” ingredients carefully selected for their proven benefits, designed to address the main needs of the modern individual. Products aimed at beauty and inner balance – such as Collagen & MSM Powder, Collagen & Matcha Beauty Shake, and Organic Ashwagandha Powder – support joint health, skin beauty, and mental balance. Sports nutrition formulas – Pre-workout Sport Formula and Organic Hemp Protein Powder – provide energy, support performance, and accelerate recovery. Bio Bites snacks with almonds and dates or mango and coconut are healthy, sugar-free, fiber- and antioxidant-rich treats, while Organic granola with goji and raisins or Granola with seeds and coconut add vitality to breakfast. Organic quinoa and chia seeds provide plant-based protein, fiber, and healthy fats, while premium spices – Organic Ceylon Cinnamon and Organic Turmeric – add flavor and bioactive compounds with anti-inflammatory and antioxidant properties. The Good Routine® Wellness Foods range stands out for its organically grown plant-based ingredients, non-GMO formulations, and complex nutritional profile, designed to support the modern individual’s self-care routine from within. It is aimed at an educated and informed audience focused on health and balance, valuing quality nutrition, physical activity, and mindfulness practices as part of a conscious lifestyle. The new Good Routine® Wellness Foods range is available in all 21 Secom stores nationwide, on secom.ro, and in major pharmacy chains across the country. "Good Routine® Wellness Foods naturally complements our universe of health solutions and strengthens the brand’s role as a lifestyle partner. The new range offers functional foods developed with thoughtfully chosen hero ingredients that support daily healthy habits and create, alongside supplements, an integrated ecosystem for long-term energy, balance, and vitality. We will continue to diversify our portfolio in line with consumer needs and international trends," said Mădălina Ghiță, Business Unit Director Good Routine®. About Good Routine® by Secom® Good Routine® by Secom® is a trusted partner for people seeking a balanced life. The brand is defined by a diverse portfolio of 40 premium dietary supplements for adults and children, recently expanded with a new range of 17 functional foods. With pure, powerful, science-backed formulas, Good Routine® builds daily health routines that deliver real, lasting results. It is the choice for those who see well-being as both a simple, natural act and a gesture of respect for their body, mind, and soul. The portfolio is complemented by educational and inspirational initiatives that help foster healthy habits. From the Good Routines Plan, Good Routines Saturday, to interactive mindfulness resources, breathing and meditation exercises, and educational articles, Good Routine promotes transparency, innovation, and quality, responding to the most current needs of the modern consumer. More details at www.good-routine.com and on Facebook and Instagram. About Secom® Healthcare Group Secom® Healthcare, the creator of the Good Routine® brand, is a leader in integrative medicine solutions, with 21 years of experience in premium dietary supplements. Secom® is the most recognized supplement company in Romania*, has the highest category retention rate*, 66%, and is perceived as a quality leader by 43% of doctors and pharmacists**. Secom’s mission is to contribute to people’s health and well-being through high-quality, innovative, and trusted products and services delivered in an ethical business manner. More details at www.secom-healthcare.com and on Facebook and LinkedIn. *According to the brand awareness study by AHA Moments, October 2024. **According to the IQVIA Recall Test conducted in October 2024.