A turnover of approximately EUR 22 million, investments of EUR 13 million, a portfolio of 470 products, 11 million bottles sold, a network of 14 Secom® stores, a team of 180 people

Secom®, a leader in integrative medicine, celebrates its first 15 years of business in a retrospect of the company’s successes. Secom® is a Romanian business, established by Andrei and Lucia Costea, which succeeded to evolve from a natural product stores into a robust company, with a turnover of EUR 22 million, a team of 180 people, a portfolio of 470 products, a national network of 14 own stores and one Center for Functional and Integrative Medicine. Secom® ranks 3^rd among the top players on the food supplements market.

Secom® has been a trendsetter in the field, introducing science-based phytotherapy in Romania in 2004, by marketing the first food supplements developed based on studies, certified and patented worldwide, and manufactured by some of the most renowned international manufacturers. For the past 15 years, Secom® has been providing Romanians with many ingredients which are now considered innovative: medicinal mushrooms, colostrum, glutathione, 5-HTP, resveratrol, GABA, L-citrulline, as well as the first range of supplements specially created by pediatricians to help improve children’s health - ChildLife® Essentials.

The story of Secom® began with only 10 food supplements, while the current portfolio includes 470 products in 3 categories: 300 food supplements suitable for all types of illnesses, 130 natural beauty products based on innovative formulas and 40 varieties of premium tea.  During its first 15 years of operation, Secom® has sold 11 million bottles of food supplements. The most popular products in the company’s portfolio are ChildLife® Essentials: Vitamin D3, Vitamin C, Multivitamin & Mineral, First Defense and Colostrum plus Probiotics, as well as Neuro Optimizer®, L-Arginine, Vitamin C (for adults), MSM, Alive!™ and Vitamin D3 (adults).

Secom® was also the first company in Romania to promote the concept of integrative medicine, which is based on a holistic approach to health and associates allopathic therapies with natural treatments, thus encouraging people to adopt a preventive attitude towards health, in order to maintain a good quality of life for as long as possible.

“15 years ago, we decided to import food supplements, convinced that we can improve the quality of life through advanced natural solutions. With this solid ambition in mind, our constant concern was to provide Romanians with the best performing natural products in the world, based on innovative, quality ingredients, unique formulas, with scientifically proven benefits. Beyond our business performance, the most important success of the past 15 years remains to this day the fact that we have gained the trust of the consumers and of the healthcare professionals in the quality of Secom® products and services and that we have contributed to raising awareness among Romanians on the importance of a healthier life”, declared Andrei Costea, co-founder of Secom®.

Secom® products are marketed through the company’s own network, which consists of 14 stores spread across the country. Here, the consumers have access to the entire Secom® portfolio, and, most importantly, they can benefit from professional personalized naturopathic guidance in choosing the most suitable natural solutions for health and beauty. Secom® products are also available on www.secom.ro, in the 8000 partner pharmacies and natural product stores.

Secom® has seen a steadfast evolution throughout these first 15 years, during which it has made consistent investments amounting to EUR 13 million. The main investments focus on portfolio expansion, development of the Secom® Functional and Integrative Medicine Center services, development of the retail network, marketing activities, building and strengthening of the team. Another priority of Secom® is education, as the company invested in a series of educational initiatives and events designed to help people make documented and responsible decisions related to their health. The main educational projects include the quarterly magazine Perspective - Integrative Medicine Journal, Secom® Health Marathon, SECOMpedia® mini-encyclopedias.

“We aim to develop Secom® in the same sustainable manner as we have done so far. We will continue to invest in innovation, in advanced products and services and in information and education initiatives. We wish to strengthen our leadership in integrative medicine solutions and be a reliable partner for all the Romanians who need an expert in healthy lifestyle”, added Lucia Costea, co-founder of Secom®.