Secom® celebrates 20 years of trust

Bucharest, 14 February 2024 - Secom®, the best-known dietary supplement company* and a leading authority in integrative medicine solutions in Romania, is celebrating its 20th anniversary with the most important achievement: gaining the trust of consumers, professional environment, partners and business community.

7 out of 10 consumers remain loyal to the supplements in the Secom® portfolio, the brand having the highest retention rate in the category, i.e. 66%*; moreover, the company was appointed as Supplier to the Royal House of Romania in 2023. At the same time, doctors appreciate Secom® for the quality and efficiency of the products in its portfolio**, whereas internally, the company enjoys a consistently high level of team engagement, i.e. 85%. Last but not least, in January 2024, Secom® received the Best Managed Company certification within the same-name program carried out by Deloitte in Romania, alongside Banca Transilvania, the Bucharest Stock Exchange (BVB) and the Bank for Reconstruction and Development.

"For 20 years, our mission has been to positively influence people's attitudes and choices related to health and lifestyle, to motivate and inspire them to take care of themselves. In doing so, we have built an entire ecosystem of products and services with passion and dedication, in an ethical and sustainable way." says Lucia Costea - Co-founder and CEO of Secom® Healthcare Group.

Today, Secom® is more than just a premium dietary supplements brand. In 20 years, Secom® has transformed itself into an integrated ecosystem of solutions for a balanced lifestyle, which include: a portfolio of hundreds of products - high quality supplements, functional foods, and natural cosmetics, as well as its own network of 17 stores, where it offers free professional and personalized consultancy services. Secom® consultants have provided 175,000 hours of consultancy to the consumers, both in the physical stores and online, through the video consultancy service available at

Being aware of the importance of education in maintaining health, Secom® has invested more than one million euros in information programs, aimed at promoting prevention and a healthy lifestyle over the past 20 years, reaching more than 20 million Romanians. Such programs include the monthly Supliment de bine podcast (Supplement of good), produced over the past 5 years, the 25 editions of Perspective magazine, the Good Routines Plan which explains the neuroscience behind developing new habits, and the hundreds of educational articles published on and

"The measure of Secom’s success is not given by the 28 million products sold over the past 20 years, but by the fact that we have helped millions of people live healthier lives. Their trust is our greatest pride on this anniversary. We promise to stand by our consumers with responsibility, outstanding products and innovative solutions that will improve their health also in the years to come. " added Andrei Costea, Co-founder of Secom® Healthcare Group.

Secom’s dedication to health was not only limited to products and services or prevention education programs, but also consisted of investments of more than one million euros in social and volunteering initiatives in Romania.  As part of these initiatives, Secom® worked together with approximately 70 partner NGOs, medical and educational institutions, helping over 100,000 people. 

"We will continue to fund social projects which support the health and education of people in the communities where we operate and beyond. In 2024, through the "Secom in the Service of Good" program, we will provide financial and in-kind support to 23 initiatives, while also helping with the involvement of our colleagues. At Secom®, we encourage volunteering, and therefore we give each team member one day off per year to become personally involved in the social causes they believe in. Last year, 101 of our colleagues, representing 50% of the team, volunteered in social projects, a sign that they are truly good people in the service of good. I am confident that their number will further increase in 2024." says Lucia Costea. 

Secom’s evolution has been steady and sustainable over its two decades of activity, with a compound annual growth rate (CAGR) of 42% between 2004 and 2023. Secom® has received dozens of awards and certifications for its entrepreneurial and social performance, including:  Quality meDAL Health 2016 - according to the Qudal study conducted by ICERTIAS, Secom® ranked among the top 6 entrepreneurial companies in Romania in the Ernst & Young Entrepreneur of the Year Romania 2018; Secom® 's first sustainability report received the Silver Level Recognition (71%) in the Romania Corporate Sustainability & Transparency Index (CST Index) 2022; the CSR program "Together in the Service of Good" received the Gold Recognition in the Health category in the Community Index 2023, and the 3rd prize at the CSR Awards 2023 in the Internal CSR Campaigns category. Also in 2023, Secom® was designated Supplier of the Royal House of Romania and in 2024 it received the Best Managed Company certification.


About Secom® Healthcare Group

For nearly 20 years, Secom® Healthcare Group, an entrepreneurial Romanian company, has established itself as an authority leader in integrative medicine solutions within the local market. The organization has developed a solid reputation in importing and selling premium health and beauty products with globally certified and patented ingredients. Secom®’s mission is to contribute to improving the health and wellbeing of people by providing high-quality, innovative and reliable products and services in an ethical and responsible business approach.


Secom® Healthcare Group consists of the following four divisions: Secom® - the business-to-business division, which manages the portfolio of dietary supplements, its distribution and promotion on the Romanian market, Secom® Retail - the business-to-consumer division, which coordinates the chain of 17 Secom® physical stores and the e-shop where the entire portfolio of the company is available, Good Routine® - the lifestyle supplements brand, created by Secom®, sold both in Romania and 8 other countries, by Secom® International Markets division

Secom® Healthcare Group has a team of 200 people and a diverse portfolio of hundreds of premium products in three categories: dietary supplements - manufactured by renowned international manufacturers and the Good Routine® supplements created by Secom®, functional foods with organic ingredients and natural cosmetics. 

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