Secom® Healthcare becomes a supplier to the Royal Family of Romania

Secom® Healthcare, the leading authority in integrative medicine solutions, has received the high distinction of Supplier to the Royal Family of Romania, an honouring recognition and appreciation of the outstanding quality of Secom® and Good Routine® dietary supplements. The honour was awarded on October 30th, 2023, during a ceremony held at the Elisabeta Palace in the presence of Her Majesty Margareta, the Custodian of the Romanian Crown, and Her Royal Highness Princess Elena.

"The Royal Family's choice of our supplements honours us, representing an extremely valuable vote of confidence and recognition of our every day passion, dedication and unwavering belief in what we do. Receiving the status of supplier to the Royal Family is a great privilege for us and also obliges us to renew our commitment to always be there for our consumers, with responsibility and with exceptional products capable of improving their health." says Lucia Costea, Co-Founder and CEO of Secom® Healthcare.

Secom® Healthcare has built a solid reputation in its almost 20 years of business both for the high quality of its portfolio of supplements containing globally researched, certified and patented ingredients and for its professional consultancy in scientific phytotherapy. Secom® was a trendsetter in the field, being the company which introduced the concept of integrative medicine and scientific phytotherapy on the Romanian market, and which brought the first dietary supplements with innovative ingredients at that time: glutathione, resveratrol, colostrum and many others. The organization has significantly contributed to the development of the local dietary supplements market not only by introducing high quality products, but also by the professional, ethical way of doing business and by the constant initiatives to inform the consumers and the professionals so as to encourage the responsible consumption of dietary supplements.

The brand enjoys a high level of trust from Romanian consumers, Secom® having the highest retention rate in the supplements category in Romania for two consecutive years - 72%. Specifically, 7 out of 10 consumers who have tried Secom® return to the company's products, according to the OMNIBUS study, conducted in February 2023 by ISRA Center Marketing Research. 

Secom® Healthcare has an exclusive portfolio of over 300 premium dietary supplements, including both imported products from renowned international manufacturers and its own Good Routine® brand supplements, created by Secom®, which meet the same high quality standards that the company has accustomed its consumers to. The products are available nationwide in pharmacies, health food stores and in the 15 Secom® stores across the country, supporting, along with other good routines, the health of the Romanians. Furthermore, Good Routine® supplements are marketed in eight other countries, furthering the company's mission to make a difference in the lives of as many people as possible.



About Secom® Healthcare Group

For nearly 20 years, Secom® Healthcare Group, an entrepreneurial Romanian company, has established itself as an authority leader in integrative medicine solutions within the local market. The organization has developed a solid reputation in importing and selling premium health and beauty products with globally certified and patented ingredients. Secom®’s mission is to contribute to improving the health and wellbeing of people by providing high-quality, innovative and reliable products and services in an ethical and responsible business approach.

The group consists of the following four divisions: Secom® - the business-to-business division, responsible for managing the entire product portfolio, its distribution, and promotion on the Romanian market; Secom® Retail - the business-to-consumer division, which oversees a chain of 15 physical Secom® stores and the online shop; Good Routine® - the lifestyle supplements brand, created by Secom®, sold both in Romania and internationally, by Secom®  International Markets division.

Secom® Healthcare Group has a dedicated team of 200 professionals and an exclusive portfolio of over 400 premium products, from three categories: food supplements (which consist of renowned international brands primarily from the USA, as well as Good Routine® supplements created by Secom®), teas, and natural cosmetics.

Secom® has seen constant and sustainable progress throughout its almost two decades of existence. During the period of 2004-2022, the company achieved a compound annual growth rate (CAGR) of 45%. Moreover, Secom® enjoys a high degree of trust from its consumers, and for two consecutive years the company has had the highest retention rate in the supplements category in Romania, which stands at 72%, as per the OMNIBUS study conducted by the ISRA Center for Marketing Research in February 2023.  More details on