Secom® expands its product portfolio in its own retail network and launches a new store in Băneasa Shopping City

Bucharest, 06 July 2022

Secom®, a reference company on the Romanian dietary supplements market, is expanding its retail portfolio with new categories of organic and natural products for adults and children: functional foods, dental and personal care products. Thus, Secom® is taking a step forward towards transforming its 14 Secom® stores, including the latest store in Băneasa Shopping City - Bucharest, into Wellbeing Stores for people who want to have a healthy lifestyle.

The new categories introduced in the Secom® Retail portfolio account for more than 120 products from well-known brands, leading the European market: breakfast cereals and mixes from Amisa and Dennree, Lima crackers, raw-vegan bars from Roo Bar and Nakd, dried fruit snacks from Fruit Bowl and Bear, healthy sweets and teas from Sonnentor, plant-based drinks from Rude Health, as well as organic fruit purees and biscuits for children from the Annabel Karmel and Organix ranges.

The functional foods in the Secom® Retail portfolio contain organic and natural ingredients and provide a high intake of proteins, vitamins, minerals and fiber, necessary as part of a balanced diet. The products contain no additives, preservatives or genetically modified organisms and can be confidently integrated into the diet of any adult or child, including vegan, vegetarian or those with intolerances.

Secom® has also added to its stores and to a wide selection of dental care products from Nordics, Eliah Sahil and Lavera as well as organic soaps, shampoos and detergents from the Sonnett range - which are recognized throughout Europe as having the cleanest, most sustainable formulas and the strictest certifications in the industry.

"The new categories of functional foods and personal care products perfectly complement Secom® portfolio and help us further our mission to improve people's quality of life. As of today, in Secom® stores and on our consumers will find a wide range of hundreds of high-quality products, from dietary supplements, teas, functional foods, personal care products and natural cosmetics, able to meet any need and help them adopt healthy routines. In addition, our professional and empathetic consultants are there for the consumers, open to listen to them and offer them customized advice so that they can choose the most suitable products for their lifestyle," says Radu Ciurba, Business-Unit-Director Secom® Retail.  


Secom® stores offering the entire portfolio - including the newly introduced categories - are located in Bucharest (4 stores, the most recent of which is in Băneasa Shopping City - Feeria area), Bacău, Brașov, Cluj-Napoca, Iași, Ploiești, Pitești, Sibiu, Timișoara, Arad and Oradea. For product information and store addresses, please visit