Secom® launches Good Routine®, the first private food supplement brand in the company’s portfolio

Bucharest, 19 October 2020 - Secom®, a trendsetter and leader in natural integrative medicine solutions, launches the first private lifestyle brand in its portfolio: Good Routine®. The products are unique due to the innovative proprietary formulas developed by Secom®, based on a combination of ingredients with synergic action, to support the modern consumers in their pursuit of a balanced and healthy life.

The Good Routine® supplements are made in Spain, in collaboration with manufacturers recognized for their investments in Research & Development, as well as for the scientifically substantiated quality and benefits of the patented ingredients. The production facilities where Good Routine® supplements are manufactured hold best-in-class international licenses and certifications confirming their quality, efficiency and safety. The Good Routine® products contain carefully selected natural ingredients and patented formulas, encapsulated in formats that are easy to administer, have optimal concentrations of active ingredients, provide rapid release in the body and enhanced bioavailability.

 “At Secom®, we have always focused on innovation and have been continuously up-to-date with the latest studies and scientific findings, and over the past 17 years we have had access to the best worldwide practices, due to our collaborations. The time has come for us to leverage the experience gathered so far by creating our own portfolio that meets the same quality standards our consumers have grown accustomed to. We are proud of the Good Routine® portfolio which includes really unique products on the market, based on original combinations of innovative ingredients, supplements which, added to other healthy routines, will complement a balanced lifestyle”, says Lucia Costea, co-founder and CEO of Secom®.

Lucia Costea CEO Secom

The first range of Good Routine® supplements contains 10 products for adults, each of them having distinctive benefits: they complement the diet, including vegetarian or vegan, balance the intestinal flora, support immunity, joints, help the body through periods of exhaustion and stress, regulate cholesterol levels, protect the liver and the heart, maintain a healthy urinary tract.

The Good Routine® products are available in approximately 2000 partner pharmacies across the country, in the 13 Secom® shops and on the dedicated online platform www.good-routine.com.

About Secom®

Secom® is a Romanian company and an authority in natural integrative medicine solutions, addressing the modern people’s needs for a healthy lifestyle, and promoting beauty through natural cosmetic products, based on high quality ingredients.

Secom® specializes in the import, distribution and marketing of food supplements, teas and globally certified and patented natural cosmetics. Secom® portfolio includes over 450 premium natural products: 300 food supplements, over 40 tea varieties, and 130 new generation cosmetic products. Since October 2020, Secom® has also been marketing its own brand of supplements, called Good Routine®.

Secom® has brought scientific phytotherapy to Romania, being one of the first companies 17 years ago to introduce on the local market many of the “innovative” ingredients available today: medicinal mushrooms, colostrum, glutathione, 5-HTP, resveratrol, GABA, L-citrulline and the first range specially created by pediatricians for child health - ChildLife® Essentials, as well as concepts such as integrative medicine or standardized extract.

Secom® products are available in over 8000 pharmacies and natural products shops across the country, on www.secom.ro and in the 13 Secom® own shops in Bucharest, Bacau, Brasov, Cluj-Napoca, Iasi, Ploiesti, Pitesti, Sibiu, Timisoara, Arad and Oradea.